“When the army had returned to camp, the leaders of Israel asked, ‘Why has Adonai defeated us today before the P’lishtim? Let’s bring the ark for the covenant of Adonai from Shiloh to us, so that he will come among us and save us from our enemies.’”-1 Samuel 4:3
I’m not sure if I’ve ever told you guys this…
But I work as a professional sales copywriter….
In other words, I help businesses with their email marketing, website copy, lead pages and Facebook Ads so they can scale and scale FAST baby!
I’ve been doing this for a couple of years and there’s an interesting phenomenon I’ve noticed among those business owners who crash and burn within 3 years (sometimes sooner).
They ignore foundational marketing principles.
They haven’t defined who their customer avatar is…
And they don’t even have an idea if there’s a demand for whatever product or service they’re offering…
They just rush off to start their business…
And they get SLAUGHTERED!
Simply because they ignored basic business wisdom.
Well, that’s kind of what happened with Israel when they rushed off to battle the Philistines.
The elders decided to strike out on their own.
They were confident God was with them.
But they never sought the Lord’s council.
They didn’t spend even one minute attempting to seek God’s guidance.
The result was inevitable as it was predictable.
They got their butts kicked.
And afterwards, they realized it was the Lord Himself who was the cause of their downfall…
And not so much the Philistines.
In other words, they understood their defeat was because God was not happy with them for some reason.
Boy, does that ever sound familiar?
How often do we impulsively rush off to do something without seeking God’s Will on the matter?
Whether it’s starting a new business…
Or marrying some guy or gal after a couple of cocktails together at some dive in Las Vegas.
It’s stupidity like this that’s behind all of mankind’s colossal failures.
Ever since ancient times when men tried to build that Tower of Babel that would reach up to the heavens…
We’ve been trying to do things outside of God’s Will…
And it has ALWAYS ended in utter disaster.
Let this be a lesson to us all.
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